How to Get Noticed by Record Labels: 6 Steps to Stand Out
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Let’s face it—getting a record label’s attention isn’t easy. Labels are bombarded with music submissions every day, and standing out in that crowd can feel impossible. But the truth is, artists do it all the time. The key? Great music, smart strategy, and a little bit of hustle. If you’re serious about getting signed, here are six steps to help you catch the attention of record labels and show them you’ve got what it takes.
1. Make Music That Demands Attention
Everything starts here. No amount of strategy or networking will matter if your music isn’t great. Take the time to develop your sound and make something that feels authentic and original to you. Invest in professional production and mastering, because labels will notice if your tracks don’t sound polished.
Ask yourself: If I heard this for the first time, would I stop and listen? If the answer is “not yet,” keep working. Great music speaks for itself, and it’s the foundation of everything you’ll do to get noticed.
For tips on improving your production quality, check out this guide to professional music production.
2. Build a Fanbase That Proves Your Potential
These days, labels aren’t just signing artists based on talent—they’re looking for people who already have an audience. Why? Because a fanbase shows you’re marketable. It proves that people care about your music, and it makes the label’s job of promoting you much easier.
So, focus on growing your presence on platforms like Instagram, TikTok, YouTube, and Spotify. Post regularly, interact with your fans, and show some personality. Share your story, behind-the-scenes moments, and, of course, your music. Labels will notice if you’ve got people excited about what you’re doing.
Check out this article on how to build your fanbase as an artist for actionable tips.
3. Build Genuine Connections in the Industry
You’ve probably heard the saying, “It’s not what you know, it’s who you know.” That’s especially true in music. The more people you connect with, the more likely you are to meet someone who can open a door for you.
Go to shows, attend networking events, and connect with other artists, producers, and industry professionals. Social media is also a powerful tool for networking. Follow and engage with labels, A&Rs (Artists and Repertoire reps), and influencers in your genre. Just remember to be authentic—no one likes a pushy DM.
If you’re unsure where to start, read this guide on networking for musicians.
4. Pitch Your Music Like a Pro
When you’re ready to reach out to labels, do your homework. Don’t just send the same email to every label you can find. Research the ones that fit your style and vision, and tailor your pitch to each one.
Here’s what a good pitch looks like:
- A short, personal introduction (be genuine!).
- A link to your best tracks (use private links like SoundCloud or Dropbox).
- A professional press kit with your bio, photos, and links to your social media.
- Highlights of your achievements (fan engagement, streaming numbers, etc.).
Keep it short and to the point. A&Rs are busy, and they won’t read a novel. Make it easy for them to see why you’re worth their time.
For more details on writing a killer pitch, check out this guide on submitting music to labels.
5. Release Music on Your Own to Show You’re Serious
One of the best ways to catch a label’s attention is to show you don’t need them to succeed. Use platforms like DistroKid, TuneCore, CD Baby, or LANDR to release your music on Spotify, Apple Music, and other streaming platforms. Each of these services makes it easy to distribute your tracks globally while retaining full control over your music.
Once your music is live, promote it yourself—pitch to playlists, post on social media, and even run ads if you can. LANDR, in particular, also offers mastering tools to ensure your songs sound polished and professional.
For help with playlist pitching, check out this article on how to get your music on Spotify playlists.
6. Be Persistent (But Not Annoying)
Let’s be real—getting signed is rarely a quick process. You might not hear back after your first email, or even your fifth. That’s okay. Keep working, keep improving, and keep reaching out.
If you don’t hear back from a label, follow up after a couple of weeks. Just don’t spam them or act entitled—it’s a huge turn-off. Respect their time, stay professional, and keep pushing forward. The music industry rewards persistence, but only if you handle it with grace.
For inspiration, read this artist’s story about persistence and getting signed.
Final Thoughts
Getting noticed by record labels is about more than just raw talent—it’s about showing that you’re a serious, marketable artist with the drive to succeed. The music, the fanbase, the connections, the strategy—it all works together. And while it might take time, every step you take gets you closer to your goal.
The most important thing? Stay true to yourself. The labels that matter want artists who are authentic and passionate, not people trying to fit into a mold. So, keep creating, keep growing, and keep putting yourself out there. Your hard work will pay off, and when the time is right, the right label will notice you.
Image credits: cottonbro studio